Nowadays, more and more people are finding ecommerce sites through search engines like, or social media sites. This trend makes SEO an effective way to direct potential buyers to ecommerce site and increase an online presence and profitability. Many marketers are dedicating a lot of time to learning the most relevant and effective keywords to place across their web presence in order to increase their ranking on organic search results, which are listed on search engine result pages (SERP). Businesses need to incorporate keywords into online presence to increase the search ranking of their sites. SEO is doing just that, and it can be divided into on-page SEO and off-page SEO.
On-page SEO
On-page SEO refers to how well your website’s content is presented to search engines. It is worth 25% of the impact of ranking in SERP.
The first tactic of on-page SEO is “Website Coding”. It is a key way to show up in search engines because the website has a page that mentions the searched-for terms. Make your website coding work for you by doing the following:
- Adding the keywords that you have already chosen to various places such as the URL, Meta title tags, Meta descriptions and image file names. This can help you drive traffic to your site
- Using different page titles for each page can make each page an opportunity to different target keywords
- Remember that a Meta title tag generally runs about 77 characters and Meta descriptions are about 160 characters
The second tactic of on-page SEO is “Social Sharing”. Social sharing has become a necessary ranking factor lately. According to the report, sharing engaging content in social networks has a more powerful impact on Search Engine Optimization than traditional SEO strategies. Here are some tips for social sharing:
- Encouraging users to share, like, or tweet information in your content
- Implementing social sharing buttons allow users to easily share the information which in return integrate with off-page SEO efforts
Off-page SEO
Off-page SEO can be regarded as what other websites say about your site. It is worth 75% of the impact of ranking in SERP. It always takes time to develop.
The first tactic is “Links Building”. It can give a business’ website authority to search engines. Modern link building focuses on high-quality and original content that can appeal to the users. Remember, the more inbound links from websites with high authority, the better.
Here are two suggestions for building a high-quality link:
First, provide “Quality Content”.Google cares about high quality content. On-page content can be regarded as a crucial role of SEO. It helps search engines to associate your website with specific keywords and key phrases.You can make your content reach higher quality by doing the following:
- Creating compelling, unique and relevant content that aligns with your target audience, and helps your keywords be more effective.
- Updating valuable content often can also help your site become searchable.
- Materials such as eBooks, Webinars, Whitepapers, infographics and videos are also good resources to help you to establish authority for the brand and increase engagement with users.
Second, take advantage of the idea of “Co-Marketing.” One of the best ideas of co-marketing is guest blogging. Guest blogging gives you the chance to access another company’s social networks, leads and users that can increase your reach at the end. Here are two advices for guest blogging:
- Make sure that you create valuable content for other websites and provide a link to your business.
- Remember not to stuff your guest blogs with links back to your own materials. Two or three highly relevant links will be perfect.
Another tactic for off-page SEO is “Social Factors.” With the rapid-growth of social media, incorporating social factors to your SEO strategy becomes inevitable. Here are some tips to take advantage of this trend:
- Make sure that you integrate your website and online presence with social networks.
- Find and encourage your social influencer. Spend time learning more about people who consistently share your content.
- Once you learn more about them, you can improve your chances of attracting inbound links by sharing valuable content via social media with your influencers in order to spread your brand.
Site optimization is always a lengthy process but if used wisely can place significant impact on development of your ecommerce business. Search Engine Optimization is a very important part of this process and following the steps above can become a first milestone in your road to success.
No comments:
Post a Comment