Friday, 21 February 2014

Only 52% of Facebook Ad Spend is Outside the U.S.

If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific (APAC) and Latin America (LATAM).
According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it.

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Monday, 17 February 2014

Advanced Social Media Marketing strategies for Business

Social media has now become the essence of business marketing. Whether it is a large business or small, business owners are utilising the medium to the best as this is one platform which has the ability to reach out to a large number of people which delivers the maximum effect. The advanced strategies take a step beyond the general introduction to social media. Here are a few tips on advanced social media marketing that may help you.

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Facebook vs. Google, social media vs. SEO: Why BuzzFeed data shouldn’t declare a winner

Tuesday, 11 February 2014

Write for Humans and Robots for Best Search Results

I’m not an SEO expert. I don’t even play one on TV.
But I am a communications expert and, as part of my job, I’ve been writing my entire career.
In 2008, when social media began to take a hold, many of us had to quickly figure out how to use content to build our brands.

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Friday, 7 February 2014

5 Social Media Profile Optimization Tips for Brands

One of the easiest things you can do as a social media marketer is to optimize your social media profiles. It only takes a few minutes to improve a social media profile, and most of the optimizations can be implemented when you first create the account.
Here are five recommendations to help optimize your social media profiles.

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Monday, 27 January 2014

Matt Cutts: Guest Blogging Is Done

Matt Cutts :

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

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Friday, 24 January 2014

Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing

Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more smartphone content.

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Sunday, 19 January 2014

9 Tools to Help You Come Up With Content Ideas

One of the biggest challenges for content marketers is idea generation. Content marketing relies on quality and volume; you can't sacrifice one for the other.

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